Selling Agents in the North - Selling Tips

I sat at a kitchen table in Willaston last week with a family who looked tired. Having just come off a poor experience with another agent. The number they were given at the start was huge. What happened? Silence and three months of stress. I hate my heart to see this because it is unnecessary.

The market in the local area isn't just about putting a sign up and hoping for the best. Hoping is not a strategy. Many sellers get dazzled by flashy suits and huge price promises. But when the open home is empty, that agent has no answers. You require more than a promise; you need a strategy.

Should you are selling a stone home in Gawler or a new home in Munno Para, the principles are the same. Buyers are smart. They have data at their fingertips. If sellers try to trick them with a high price and no strategy, they run. I aim to help you avoid that trap.

Strategic Selling More Than Promises

Anyone can give you a high price estimate. Taking them nothing to say "$800,000" even if the data says "$700,000." It is a promise. A plan is showing you *how* we find the buyer who pays the premium. If an agent gives you a number, ask them: "How specifically will you find the person to pay that?" Should they stumble, run.

Our plan involves finding the buyer before we take the photos. If we are selling a large home in Angle Vale, I know the buyer is likely a business owner needing shed space. The copy speaks directly to that need. Never just list "4 bedrooms"; we list "space for the caravan and the boat." The difference is what gets the click.

Lacking a tailored strategy, you are just fishing in the dark. You could get lucky, but do you want to gamble with your family home? Unlikely. Having a plan means controlling the narrative, the timing, and the negotiation leverage from day one.

Price Overquoting Sellers Miss

It drives me angry. The valuation trap is the worst reason homes in our area fail to sell. Watch how it works: Someone tells you $750k. Another agent shows you data for $700k. You choose Agent A because you want the extra money. Naturally?

However the money isn't real. It never existed. The property sits on the market for 60 days. Locals see the high price and don't even enquire. Becoming "stale." People start asking "what's wrong with it?" Later, the agent forces you to drop the price to $680k just to get it sold. Losing $20k and 3 months because of a lie.

Please don't be that seller. I prefer to rather lose your business by telling you the truth than win it by lying to you. Honest advice might sting for a second, but it saves you cash in the long run. See sold records, not just what the agent says.

Buyer Mindset Affects Results

Watching buyers at open homes every weekend. They're nervous. Buying a home is a huge risk for them. Worrying about paying too much. But they fear missing out even more. The goal is to trigger that second fear. Known as it FOMO (Fear Of Missing Out).

If a buyer walks into an empty open home, they feel safe to lowball you. They assume "no one else wants it, I can offer less." A problem. Structuring open homes to create a crowd. Once buyers see another couple measuring the fridge space, their competitive instinct kicks in. Now, they aren't thinking about a low offer; they are thinking about a winning offer.

This is all psychology. The home hasn't changed, but the vibe of value has. Generic agents just unlock the door and stand in the kitchen. I manage the room, talking to buyers, and building that sense of urgency. That's how we get record prices in Hewett.

Regional Knowledge Across Key Areas

You can't sell a house in Andrews Farm using a strategy from the city. Won't work. Our market are different. They care about shed clearance, school zoning, and how close the train station is. Living here. Shopping my coffee on Murray Street. I understand what makes this community tick.

E.g., selling a heritage home in Willaston requires explaining the "character" value to buyers who might be scared of maintenance. Selling a new build in a crowded estate requires pointing out the upgrades that make it better than the display home down the road. Details matters.

Also have a database of locals. Not merely email addresses, but real people I talk to. Couples who missed out on the auction last week? I ring them first. Connecting local buyers to your home often happens before we even hit the internet. That is the power of a local agent.

Service Area For Local Sellers

I remain with you from start to finish. It's not a "sign and see you later" service. Managing the appraisal, the strategy, the photos, the negotiation, and the settlement. Having Andrew McKiggan, not a personal assistant who started yesterday.

Info is key. I know how stressful it is to wait for the phone to ring. I update you after every open inspection. Good news or bad news, you get it straight. If we need to tweak the strategy, we do it together based on real feedback.

If you are thinking of selling, or just want to know what your place is worth in this current market, give me a call. No stress. Simply a chat about your options. Loving talking property, and I'd love to help you get the best result in the north.